The platform is rolling out a updated setting that allows them to reduce the volume of AI-made content appearing in their feeds. This step comes as the company disclosed that it presently contains in excess of 1 billion AI videos.
Testing and Rollout
This change is in a pilot phase over the following weeks before a global rollout. This advancement comes amid a increase in AI content, spurred by emerging AI video creators.
AI Content on Other Platforms
It has been noted that nearly a tenth of the most rapidly expanding video streams on a competing service only show clips produced artificially. A significant portion of this content is deemed low-quality AI content, a term for substandard, mass-produced content that is often nonsensical or surreal.
Our research shows that many people enjoy content made with AI tools, ranging from digital art to science explainers, and we aim to give people the power to adjust the amount of that, according to their own preferences,” said a platform representative.
AI on the Platform
The platform announced that there are now 1.3bn videos on its app identified as made with AI. In total, over 100 mn videos are added to the platform every day, making AI content a minor portion of its total content library.
How to Adjust Settings
Members will be able to limit or boost the amount of AI content they watch by using the content preference feature in the app and picking AI-made media. Additional categories that can already be adjusted under the setting encompass politics, clothing, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies require content makers to tag convincing AI-generated content, and it prohibits harmful deepfakes of well-known individuals or emergencies. Any believable AI-generated clip that is not labeled can be deleted under its terms of service.
Furthermore, the app will henceforth add an AI-generated watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting artificial media. This step is aimed to help prevent users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is additionally establishing a two million dollar awareness program for experts and institutions to create educational content about ethical AI use. This project will support educational bodies specializing in training computer science.
Moderation Strategy
The video-sharing app has supported its safety measures, following discussion over proposals to make redundant numerous content moderators in the United Kingdom. The company is planning to eliminate a significant number of roles in its user protection division in London, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A senior executive explained that people-led review would continue to be important, but AI can shield workers by eliminating the most harmful content ahead of it has to be seen by staff. The company announced a 76% decrease in explicit and harmful content seen by human moderators over the previous year due to reliance on its automated systems.
We believe it is crucial to combine humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we additionally believe it’s extremely critical to reduce exposure to unsafe media as quickly as possible, which is where a significant AI assistance is really helping us work at speed.”
